Samsung’s goal was to bring the world together on a bike. Changing the world, one revolution at a time.
Mike worked as Art Director in a creative team at Iris Worldwide on this global project. The campaign concept revolved around inspiring people across the world to cycle for one hour each week. All pushing towards a big day where everyone would cycle as one. Different ages. Different levels. Different countries. Working together. Making a positive impact through cycling.
Excite people about a campaign for global good that connects all cyclists from around the world. Celebrity participation, live digital out of home advertising featuring participants, and buzz building video content.
Participants pledge to take part in the cycling revolution by signing up with the WRAO App, connecting with fellow cyclists and taking on in-app challenges, sharing their progress with the exclusive Samsung community.
- Campaign | Digital PR Activation