We Ride
As One

Campaign | Digital PR Activation | App


Samsung’s goal was to bring the world together on a bike. Changing the world, one revolution at a time.

Mike worked as Art Director in a creative team at Iris Worldwide on this global project. The campaign concept revolved around inspiring people across the world to cycle for one hour each week. All pushing towards a big day where everyone would cycle as one. Different ages. Different levels. Different countries. Working together. Making a positive impact through cycling.

Samsung Trek cycling campaign digital creative UK


Excite people about a campaign for global good that connects all cyclists from around the world. Celebrity participation, live digital out of home advertising featuring participants, and buzz building video content.


Participants pledge to take part in the cycling revolution by signing up with the WRAO App, connecting with fellow cyclists and taking on in-app challenges, sharing their progress with the exclusive Samsung community.

Samsung Trek cycling digital advertising social UK
Samsung Trek cycling app design interactive UK

‘We Ride As One’ App. Cycle on your own or form a team with your friends. Realtime indications of how many other riders are taking part. Leave motivational high-fives, receive riding tips and recommended routes from Trek Pro Racers. Achievement rewards for more distance and hitting targets.

Samsung Trek cycling experience app design UK

Thousands of cyclists would converge on iconic locations in cities like London, Los Angeles, New York, Paris, Berlin, Amsterdam, Singapore, Hong Kong, Sydney, etc. All part of the same movement.

Samsung Trek cycling UK

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