Lloyds Banking Group wanted to make digital skills available to everyone.
Mike led this project as Digital Creative Director at Six agency, creating an accessible educational platform called Lloyds Bank Academy. Users learn online or face-to-face to ensure nobody gets left behind when it comes to learning skills for today’s world. The Academy provides access to a broad range of skills across many areas, from everyday life (shopping, entertainment, communicating) to work (for owners, employees and charities) – and it won’t ever stop expanding.
Lloyds' research revealed that millions of people in the UK still need digital skills, so they set out on a mission to bridge the skills gap and help ensure that nobody is left behind.
Tailored to you
The Academy is designed to be bespoke for each users specific needs. By creating a tailored experience, learners can progress through suitable courses at their own speed in bite-sized pieces.