More Drive Less Plastic

Brand Identity


OCEANTEE needed a new brand identity to elevate their message on both the environment, and their premium golf gear.

Competing with the major golf brands required a bold and dynamic look and feel, a tone of voice that's not afraid to stand up and be counted, and a human appeal to inspire golfers to be part of the movement. This identity gave our client the platform to elevate their voice and make a real difference.

Dual appeal

Fashion and eco appeal were front of mind when creating the new packaging designs for the signature bamboo tees, and when we designed b2b comms materials.

Real change

OCEANTEE pioneer and promote environmentally friendly fabrics, materials and processes that produce the highest performing golf gear. Products made from recycled ocean waste, bamboo, and beyond.

We worked the brand across all OCEANTEE collateral, including packaging designs for their flagship bamboo golf tees and bottles, brochures, social, and a new Ecommerce website.

Oceantee guidelines tees
oceantee colours

A core element of new new brand world was the launch of the OCEANTEE ecommerce website. A well structured, intuitive platform, designed to drive sales and create life long customers.

OCEANTEE golf website ux ui mobile visual

More work

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