Give Honda’s customers a state of the art digital driver experience. In-and-out of car interactions which allow them to manage every aspect of their vehicle.
Mike led the design on this piece of work with Great State. MyHonda intertwined it’s cars with the everyday lives of it’s owners by harnessing an engaging, adaptive in car computer to influence all areas of a drivers experience, from pre-order, through to in car use. Core features looked at tailored driver communications, engine management & cabin comfort. The work required lots of blue sky thinking, digital design & UX.
A key aspect of our creative approach to MyHonda was geared around bringing the personality and verve that customers have come to expect from the brand to the fore. This influenced our softer, human tone of voice, and styling.
MyHonda needed to be more than a functional tool, so we added a layer of everyday usefulness to it’s features that would integrate our customers cars into their day to day lives.