In a financial market flooded with cliché content, Lyxor wanted customers to know that switching to their sustainable bonds product was a genuinely different option.
We used a striking and brave headline to create a campaign and event series that made Lyxor's sustainable product stand out from the crowd. The unique look and feel cut through across digital banners, press, events and beyond.
The core campaign concept provided an attention-grabbing vehicle for our impressive product stats. Borrowing from the visual language of finance, we used the headline to subvert the reader’s expectations, by talking positively about achieving “losses”.
Look and feel
Working with a strategy partner agency Stick & Twist we made sustainable bonds stand out from the crowd. The soft, flat design look and feel we created gave them the perfect cut through in the market.