Campaign MicrositeThrough
BP had a vision to inspire the public and attendees of the One Young World event to reduce their carbon emissions.
Mike led this campaign while Digital Creative Director at Six Agency, Bristol. ‘Know your carbon footprint’ successfully created an experience that not only enabled people to discover their annual carbon emissions, but gave them a tangible way to reduce it – and to share their pledge for change with the world.
Calculating carbon
The carbon calculator tool gave people a super simple way to find out their annual carbon emissions across four key areas along with the area of greatest impact.
Making a pledge
With carbon footprint info to hand, attendees were invited to pledge to reduce their carbon. Our mural, created with eco-friendly paint, gave them an eye-catching way to capture their promise.
At the event a customised event app made calculating carbon emissions and sharing the pledge simple at One Young World.
The on-stand experience generated many positive interactions, conversations and moments focused on reducing carbon emissions and BP’s work. Email communications created a seamless, friendly experience by supplying participants with their pledge photo and carbon footprint results.
We didn’t want to limit carbon reduction pledges to event attendees. For everyone else, we created an illustrated image to share and spread the word on social.
