Intent educate towards a smarter method of user analysis in the ecommerce space. Their new identity needed to bring clarity to complex consumer insights.
The emphasis here was on creating an identity that made Intent stand out from other e-commerce analysis players. Their methods are unique and this uniqueness needed to shine through, conveying the value their approach uncovers across all platforms and media.
Intent’s focus is on challenging the rigid, outdated way that e-commerce strategy is approached. The brand we created reflects that pioneering value by using unusual design combinations in harmony,
As Intent’s approach is focussed on the simplification of data, we had to ensure that this brand oozed simplicity. To do this we used plenty of clean space and a largely monotone colour palette.