Galaxy Tab A. The most durable, family-friendly tablet to be released yet. Samsung needed a press ad which showed this to their target audience in an instant.
Mike worked on this as an Art Director at Iris Worldwide, London. Our answer to the brief was ‘The Everyday Tablet’. A selection of ads which Samsung ran through print and digital executions. The Tab A was shown in various family scenarios, with the use of dirty fingerprints giving an indication that because of its durability the tablet had been used for messy ‘everyday family’ activities.
Agreeing to use images of their product covered in dirt was a brave move from Samsung, and something which created a striking and thought-provoking visual.
Ooh & Digital
The concept came to life in out of home, press, and digital banner ads.