Galaxy Tab A. The most durable, family-friendly tablet to be released yet. Samsung needed a press ad which showed this to their target audience in an instant.

Mike worked on this as an Art Director at Iris Worldwide, London. Our answer to the brief was ‘The Everyday Tablet’. A selection of ads which Samsung ran through print and digital executions. The Tab A was shown in various family scenarios, with the use of dirty fingerprints giving an indication that because of its durability the tablet had been used for messy ‘everyday family’ activities.

Samsung Everyday Tab galaxy press design UK

Brave client

Agreeing to use images of their product covered in dirt was a brave move from Samsung, and something which created a striking and thought-provoking visual.

Ooh & Digital

The concept came to life in out of home, press, and digital banner ads.

Samsung Everyday Tab galaxy digital banners design UK

The full set of ads dipicted various family scenarios including pastel fingerprints with an image of a childs art, and soil fingerprints with a newly planted flower.

Samsung Everyday Tab galaxy article UK
Samsung Everyday Tab digital advert UK

More work

Keen to chat?