Mike Etheridge Creative director wreel collective

Mike. Founder of Wreel Collective.

Wreel was created with a clear vision to bring excitement, help, and wonder to peoples lives through digital brand experiences. As Creative Director, Mike steers all projects to ensure we produce the highest quality.


Mike has had the privilege of creating with amazing brands across the world. As a Creative Director, Designer and Brand Thinker working both independently and leading teams at some of the best independent digital and integrated agencies around.

Working in senior roles at agencies of all shapes and sizes in the UK, US and Australia gave him insights into the good, the bad, and the ugly of some of the top agency models. This formed the idea of a different approach. Below are some of the brands Mike has worked with during his time at renowned agencies such as AKQA, McCann, Stink Studios, Publicis Sapient, Iris and R/GA.

"We have an amazing team of people. All experienced in producing powerful engagement for top brands. We love what we do."

Creative direction leadership digital design UK

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