Mike Etheridge Creative director wreel collective

Founder of

Wreel was created with a clear vision to bring excitement, help, and wonder to peoples lives through digital experiences. As Creative Director, Mike steers all projects to ensure we produce the highest quality without the big agency restraints.


Digital Creative Director. Designer. Brand thinker. Mike has enjoyed creating with some amazing brands across the world, both independently and as a part of some of the best digital and integrated agencies around.

Before setting up Wreel Collective he worked in many senior roles at agencies of all shapes and sizes in the UK, US and Australia. This has given him global experience leading digital projects across a breadth of client sectors. See below examples of brands Mike has worked on at renowned agencies including AKQA, McCann, Stink Studios, Publicis Sapient, Iris and R/GA.

"I work with an amazing group of people. All with experience producing powerful engagement across many touch points."

Creative direction leadership digital design UK

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